Designing and Managing Integrated Marketing Communications - Summary - Communication ChannelsĢ0. Managing Retailing, Wholesaling, and Logistics - Summary - Marketing logisticsġ9. Designing and Managing Integrated Marketing Channels - Summaryġ8. Developing Pricing Strategies and Programs - Summaryġ7. Introducing New Market Offerings - Summaryġ6. Designing and Managing Services - Summaryġ5. Creating Value - Shaping the Market Offeringsġ4. Meeting Competition and Driving Growth - Leader strategy - Challenger strategy Crafting the Brand Positioning - Summary - to be developedġ2. Identifying Market Segments and Targets - Summaryġ0. Creating Long-term Loyalty Relationships - Summaryĩ.
Conducting Marketing Research - Research on competition - Marketing researchĥ. Collecting Information and Forecasting Demand - SummaryĤ. Developing Marketing Strategies and Plans - Summary - Strategy development process - Attack and defense strategiesģ. Defining Marketing for the New RealitiesĢ. Marketing Management - Kotler and Keller 15th Edition - Table of Contents - Chapter Summaries
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